Aro

Aro made great glasses nobody could describe. We nailed what the brand stands for before touching a pixel — now every ad, box, and page says the same sharp thing.

CLIENT

Aro Eyewear

TIMELINE

5 Weeks

ROLE

Brand & Web Designer

SKILLS

Brand Strategy

Visual Identity

Aro — brand identity for a DTC eyewear label
Aro logotype and typography system
Aro packaging design
Aro campaign art direction
Aro brand applications across print and digital

Your brand won’t fix itself. Fifteen minutes will tell us both if I can.

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